The problem with retail investors not making money is that they bet too heavily on uncertain things and invest too little in certain things. For example, investing in Dogecoin should only take up a very small part of your portfolio, while when you encounter good projects, you must go in heavily. For instance, $4ball and $clawnch have risen a lot again, but I believe they are still very much in the early stages, so if you can get in, do it. Good projects don't come around every day.